Where you can find International Targeting option in Search console?
When you login into the Google search console account. You will find this option under of search traffic. As per the information from Google webmasters you need to use this option carefully. If this option is not use properly then it may result in losses.
How International Targeting Works?
This is important international SEO strategy. When you set this property in webmaster. Google comes to know that your blog or website content is suitable for particular country or nation.
For Example : If you set a google international website for USA.
If person searches for a keyword or query in USA. Then Google shows your website in USA Search results.
When to use this option?
- If you have website is aim for special language. For Example: German Language. Then you should have specific setting for that particular country.
- If not it may increase your bounce rate.
For Example: You have created a website on a restaurant which is famous in USA and also have maximum number of customers from this region.
Then you go with this option. Because your have maximum number of traffic from this country only.
When to not use this option?
- If your site have global language For Example : English. At the same time you have topics which are globally search by the people. Then don’t use this option, because you may global traffic.
- You are trying to rank for particular country. You may not get traffic from other countries. So avoid this and make sure you get international traffic from various countries.
- If your not ranking in one country, you will option to rank in other country.
For Example : For USA country if your are targeting and your site in not performing well in USA. Then there are chances it may rank in Australia.
I hope you understand.
Use International Targeting in webmaster Tools search console option only if you specific visitors from particular country. As well your aim to target specific language people.
Don’t use this option if you have global topics and global language traffic.